Liss Caldwell started her first business at age fifteen as an Equestrian Coach to adults three times her age. Being an equestrian athlete herself, the competitive nature of the business world lured her in. Twenty- eight years later she is still an equestrian coach and has expanded her business repertoire incorporating twenty-four years of mentoring small business owners and not for profits across a range of industries both in Australia and overseas.

Focused on empowering entrepreneurs and business owners through education, Liss unites her attitude as an athlete with sport psychology as a coach, background as a teacher and over twenty-six years in publishing and digital marketing. Liss focuses on using organic $0 marketing and lean business strategy for business growth. The foundation and first building block is always passion and branding.

“The essence of good hasn’t changed ie Connection, Collaboration, Community are the core components. What has changed, is how we all communicate by word of mouth. It’s the same fundamentals applied to the evolving digital landscape with the winds of algorithms & SEO added to keep it exciting. Adapt to thrive.”

– Liss Caldwell

Liss built her first website 26 years ago. A self-professed quirky, geek, with a keen interest in neuroscience, Liss thrives on the evolving digital landscape and loves adapting and forging the path. Her progressive approach allows information to be understood and integrated through relatable examples and language.

Focused on empowering business owners and entrepreneurs through education, Liss delivers dynamic, informative workshops and presents seminars globally to marketing professionals, education and business innovators, marketing leaders, entrepreneurs, business owners, publishing professionals and authors. Her 2018, UK and NZ tours presenting “Strategic Digital Marketing” and “Author Branding” seminars sold out in 24 hours and her 2019 USA and Canadian tours are set to do the same.

Having successfully founded grassroots and commercial business ventures that have expanded globally, Liss fully comprehends the holistic investment individuals make when starting and developing a business. Combining her background in publishing, teaching literature, sport psychology with marketing and PR, Liss unites her love of writing and communication with her business knowledge to present innovative courses ahead of trends and flux, so you can lead and initiate change.

“Choose to innovate and lead, connect and collaborate,” Liss Caldwell.

Liss specializes in strategic digital marketing campaigns focusing on lean business models, developing a solid digital matrix for optimized SEO, organic content and reach, authentic branding to maximize your digital imprint and $0 social media marketing campaigns to gain traction and influence with your target audience to increase conversions, reach and ROI. Liss will assist you to develop your business, brand, tribe and story with intentions aligned on solid business through connection, relationships, service and community.

“Story is key.”

Liss encourages networking and integration of social media, marketing and brand development skills. Her workshops and seminars have been called the “collaboration class” with long lasting networks being established and students creating the saying “there’s a little bit of Liss in all of us.” Renown as a “patient” and “knowledgeable” facilitator her experiential, hands on workshops have been called “information packed” filled with “gold nuggets”. Liss’s courses are sought out by students keen to complete all available and stay ahead of the pack by innovators, industry leaders, influencers, entrepreneurs and business owners.

“Strong business comes from growing from a innate sense of community.”

Liss Caldwell

Within publishing, Liss has been a presenter at industry events speaking on Author Branding and Structural Editing and has held positions of Editor In Chief and Structural Editor.  Liss focuses on assisting writers to become authors through, manuscript development, profile and platform development and navigating pathways to publishing.

Liss is a published Children’s, New Adult, Adult Fiction and Non-Fiction Author. As a fiction author her focus is on writing social novels to raise environmental awareness and record contemporary social issues to start conversations.

As a qualified Vocational Trainer, Liss designs progressive courses to empower individuals and businesses through knowledge, understanding and skill building. A dynamic presenter, her services are sought at national business, marketing and author/publishing conferences and festivals. Liss, was the vocational presenter for the, In Good Company campaign, run in alignment with the Commonwealth Games and Goldoc, an interactive, digital skill building initiative founded by the NSW Chamber of Commerce and partnered by the councils of the Northern Rivers region including Tweed Shire, Byron Shire, Ballina Shire, Lismore City, Richmond Valley, Kyogle and Clarence Valley. The interactive, seven week live program created an evergreen resource packed library for the NSW Chamber of Commerce to benefit businesses of the Northern Rivers region for years to come.

Liss’s courses support you to stay savvy with a mindset, skill set and entrepreneurial focus needed to adapt and thrive in today’s world. Facilitating tomorrows leaders to be innovators and business owners with integrity, authentic branding and marketing with heart.

Liss’s aim is to facilitate you to bridge the gaps between goals and accomplishments, to move from where you are to where you want to be.

Secure your place in a class, workshop or seminar with Liss and join us to “Connect and Collaborate.”

Words from Liss:

I am an Author, Structural Editor and Facilitator who specializes in Strategic Digital Marketing.

I specialise in strategic digital marketing for  entrepreneurs. I assist business owners bridge the gap between goals and accomplishments through  strategic marketing, performance psychology and proactive business management. Maintaining business integrity and an authentic brand focused on eco-commerce as opposed to ego-commerce is essential for myself and my clients.


Everyone has a story to tell.  I am here to support and assist you on your creative journey, taking you from where you are, to where you want to be. I encourage you to be the hero in your story and innovate your writing life. This is equally import for businesses marketing their brand and business story.

Northerly, Byron Bay Writer’s Festival Magazine September 2016

My blog, Quirks & All, is reflective of the thoughts and adventures in my creative life. Being a Ditsaphrenic (a term my son coined referring to someone who repels technology and suffers from ditsy accidents daily) I hope to share resources, laughs and inspiration in my pursuit of the creative life through business, digital marketing, writing, reading, movies, yoga, meditation, gardening, baking, sewing, animals and nature.


I’m a complete nut. We are all crazy here. I think I would be a pistachio.

I am a bibliophile. It’s not hoarding if it’s books, it’s building a library. It’s for future generations. It’s not hoarding if it’s purchasing land for wildlife either.

Books saved me too many times to count.

I’ve told stories since before I could write.

I have had to learn to read and write three times and learn to walk twice in this lifetime so far, following a life and death experience at sixteen and a motor vehicle accident in my thirties that left me disabled. I am passionate about living life to the fullest, no matter what the variables are. Our quality of life is a choice, no matter what our circumstances we get to choose to make the most of what we have and what to prioritize.

My first creative writing teacher was Bryce Courtenay when I was in year six. Bryce taught me that the most important tool in your arsenal as a writer is bum glue and the power of choice. How are you prioritizing your time?

I thrive in creative chaos. It’s not clutter if you can find what you are looking for. I need to see all my outlines, visual prompts and character drawings when I write.

I am passionate about the earth and her animals.

I live with a herd and menagerie which currently includes 4 horses, roosters,  hens, 3 dogs and a cat. I also foster a growing global menagerie which includes a rhino, 3 elephants, ostrich and giraffe.

My favorite authors of all time are Charles Dickens, Elizabeth Gaskell, Jane Austen, Jilly Cooper, Kate Forsyth, JK Rowling, Deborah Harkness and Gabrielle Lord. My favorite books as a kid were written by Ruby Ferguson, Beatrix Potter and Enid Blyton. Black Beauty by Anna Sewell and Little Women by Louisa May Alcott both scarred me for life. Wuthering Heights always haunted me and I have always enjoyed reading and watching Shakespeare.

I’ve never grown up and love all things Disney, Harry Potter and Pixar. I did once push my son out of the way on his birthday at Disney, Paris so I could hug Goofy. I got really excited.

My first car was a Gumby green, escort panel van. She was named Eskie.


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  1. Pingback: Heart of the Bay

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